The marketing and advertising process is only effective when you can analyze it and improve on it. When you can take away data that is helpful to your business growth.
The information you retrieve is your KPI’s, the ROI your marketing or advertising efforts.This data should give you growth, a better understanding of your customer base or your potential customers or open you up a new market or customer base you had not considered.
The types of analysis include the web, marketing, advertising, social
Tools out there
Google analytics -depending on the size of the company or needs, for the most part, it’s free.