Marketing

CUSTOMER EXPERIENCE: The New Marketing

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Educating Your Customers Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access to reliable information through the internet, this definition is fast evolving. Word-of-mouth is still and probably always will be the most powerful marketing tool, especially with the […]

Segmentation

CUSTOMER SEGMENTATION IN THE DIGITAL AGE

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CUSTOMER SEGMENTATION IN THE DIGITAL AGE   Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately. Segmentation allows businesses to better tailor their marketing to various […]

Blogs

Test, Measure and Repeat

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Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can claim to know it all. That’s why it is crucial that you measure everything you do on Facebook and Twitter. When you measure, you can see what is working and what is not working, and […]

Blogs

Marketing New Products Think Colour

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How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue – The preferred colour of men. … Green – Associated with health, tranquility, power, and nature. … Purple – Commonly associated with royalty, wisdom, and respect. … Orange & Yellow – Cheerful colours that promote […]

Blogs

STARTUPS: BEFORE YOU PITCH

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Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]