The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation Charlotte Kemp about the startup community in Kenya. About Charlotte Kemp Charlotte is a futurist keynote speaker addressing issues of how we will live in the future, and how our innovation and resourcefulness will be our greatest strengths.
Think about when you hatched a business idea, put together a business plan, raised capital and finally launched the business. It would be accurate to say that your focus at that point was to get your first set of Clients through your door and subsequently grow your business. You may have probably printed out flyers, […]
The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that […]
Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.” Technology has completely changed the businesses to acquire customers. The buying process has changed from finding customers through traditional mass advertising, to relationship building. Marketers are now forced to […]
Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence Innovations have significantly increased, thus affecting how business is done across all sectors.
CUSTOMER SEGMENTATION IN THE DIGITAL AGE Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately. Segmentation allows businesses to better tailor their marketing to various […]
What is Digital Marketing?
Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can claim to know it all. That’s why it is crucial that you measure everything you do on Facebook and Twitter. When you measure, you can see what is working and what is not working, and […]
How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue – The preferred colour of men. … Green – Associated with health, tranquility, power, and nature. … Purple – Commonly associated with royalty, wisdom, and respect. … Orange & Yellow – Cheerful colours that promote […]
Marketing to Women