CUSTOMER SEGMENTATION IN THE DIGITAL AGE

Posted Leave a commentPosted in Segmentation, Strategies

CUSTOMER SEGMENTATION IN THE DIGITAL AGE   Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately. Segmentation allows businesses to better tailor their marketing to various […]

STARTUPS: PITCHING PREPARATION TO INVESTORS

Posted Leave a commentPosted in Blog, Blogs, Business, Startups, Strategies, Technology, Uncategorized

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

STARTUPS: BEFORE YOU PITCH

Posted Leave a commentPosted in Blogs, Business, Startups, Strategies, Technology, Uncategorized

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

Market Segmentation: Does One Size Fit All

Posted Leave a commentPosted in Blogs, Business, Data, Segementation

Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most businesses could be having is how to segment the market to improve and increase sales. So, What is Market Segmentation? It’s the division of a market into distinct groups of buyers that require different products […]