You have heard it said repeatedly of the rapid changes that are taking place in Digital Marketing as a result of the advancement in technology. This is especially affecting the way in which businesses operate. Any business that has no presence online in this day and age is losing out.
Take a moment and think of a time when you really needed a certain product and decided to walk into a mall to see if you could get it. You look around and finally get what you required and walk out of the mall happy. What made you go to the shop that you went to? What are some of the things that led to the decision to buy the product from that particular vendor? I am sure you would confirm that you saw a signage that had the name of what you wanted or at least related to what you were looking for. Additionally, you may have been impressed by the experience you got from the moment you went in until the time of purchase
The same scenario would be applicable to SEO (Search engine optimization). What comes to your mind when the term SEO is mentioned? Is it just your company’s ranking on the search engine? SEO is about so much more than just being found in the Search Engine Result Page (SERP). It is the process of making a web page easy to find, easy to use and easy to categorize. It is about making your business visible to your customers from among thousands of companies. Simply put, when someone goes online to search for services or solutions related to your business, they should be able to find your website easily, meaning, your website must not only rank high in the SERP but have the kind of content that would attract the prospect and possibly convert them into customers.
Let us look at a few reasons why SEO needs to be prioritized by businesses
To build brand awareness
If nobody knows about your business then it is as good as non-existent. SEO comes in to make your business visible to online prospects such that when they search for something you offer; they can easily find you. This then translates to how you rank on the SERP. Ranking high in the SERP means that you will be discovered more easily. Most importantly, if you are consistent in the results page, chances of prospects trusting you increases.
To attract the relevant audience to your website
As mentioned earlier, SEO not only helps your customers to find you, but to find you fast. With access to analytic tools such as keywords analysis, you can target your SEO to attract the relevant/ desired audience.
To position your business as a thought leader/ expert in your field
SEO can play an important role in making your website and brand an authority in your field. For instance, it should have content that uses keywords that are relevant to your field of expertise. If someone searches using keywords related to your field, they should not only be able to find your website easily but also find a solution or information that will help them find the solution they are looking for. Essentially, your website should be trustworthy, of high quality, secure and have something to offer prospects. This will you top of mind whenever a prospect needs something that you offer.
To gain insights on your customers
Once you identify the people that need your services or solutions, tools such as Google Analytics can provide information on the browsing behaviour of these prospects. For instance, you will be able to know how often they browse, what they search for, the devices they use, the language they use, their geographical location as well as the time during which they are most active online. Such information is extremely valuable in customizing solutions that will meet the various need of your customers and prospects.
In conclusion, SEO is multifaceted hence a good understanding of how these facets can best be combined for maximum impact is key. Getting expert advice from Digital Marketing companies such as My Biz Marketer can also provide insights into how best to employ this powerful marketing tool. SEO may not give you immediate results, but it will be worth your investment hence your efforts will be well worth it.