STARTUPS: BEFORE YOU PITCH

Posted Leave a commentPosted in Blogs, Business, Startups, Strategies, Technology, Uncategorized

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

Market Segmentation: Does One Size Fit All

Posted Leave a commentPosted in Blogs, Business, Data, Segementation

Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most businesses could be having is how to segment the market to improve and increase sales. So, What is Market Segmentation? It’s the division of a market into distinct groups of buyers that require different products […]

Market Segmentation – Tool and Techniques

Posted Leave a commentPosted in Blogs, Brand, Business, Marketing, Segementation, Strategies

Tools and Techniques Used in Market Segmentation Segmentation of your markets or customers as a company is very important because, without it, you will be marketing to a larger segment of the market than you need plus there is never a ‘one size fits all’ marketing strategy. Segmentation is mainly a way of arranging customers […]