Social Media for Business 101

Posted Leave a commentPosted in Marketing, Social Media, Social Media Marketing, Strategies

The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that […]

Lead Generation for SME’s or Startups

Posted Leave a commentPosted in Marketing defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.” Technology has completely changed the businesses to acquire customers. The buying process has changed from finding customers through traditional mass advertising, to relationship building. Marketers are now forced to […]


Posted Leave a commentPosted in Digital Marketing, Marketing

DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate as individuals and as businesses. Life has become so “digitized” that there is a generation that has grown up in an entirely digital world- one that does not remember life without computers, smartphones and the […]


Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing, Social Media Marketing, Technology

DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]

What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18

Posted Leave a commentPosted in Blogs, Marketing

Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for action are important. Good […]