Digital Marketing Today Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums up the pace of change right […]
“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.” (James Comey) Digital Technology Today It is indeed evident that digital technology is […]
Educating Your Customers Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access to reliable information through the internet, this definition is fast evolving. Word-of-mouth is still and probably always will be the most powerful marketing tool, especially with the […]
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate as individuals and as businesses. Life has become so “digitized” that there is a generation that has grown up in an entirely digital world- one that does not remember life without computers, smartphones and the […]
DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]
Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for action are important. Good […]
What is Digital Marketing?
Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can claim to know it all. That’s why it is crucial that you measure everything you do on Facebook and Twitter. When you measure, you can see what is working and what is not working, and […]
How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue – The preferred colour of men. … Green – Associated with health, tranquility, power, and nature. … Purple – Commonly associated with royalty, wisdom, and respect. … Orange & Yellow – Cheerful colours that promote […]
Marketing to Women
