What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18

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Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for action are important. Good […]

Market Segmentation – Tool and Techniques

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Tools and Techniques Used in Market Segmentation Segmentation of your markets or customers as a company is very important because, without it, you will be marketing to a larger segment of the market than you need plus there is never a ‘one size fits all’ marketing strategy. Segmentation is mainly a way of arranging customers […]