Blogs

What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18

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Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for action are important. Good […]

Blogs

Test, Measure and Repeat

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Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can claim to know it all. That’s why it is crucial that you measure everything you do on Facebook and Twitter. When you measure, you can see what is working and what is not working, and […]

Blogs

Marketing New Products Think Colour

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How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue – The preferred colour of men. … Green – Associated with health, tranquility, power, and nature. … Purple – Commonly associated with royalty, wisdom, and respect. … Orange & Yellow – Cheerful colours that promote […]

Blogs

Startups: Before The Grand Pitch

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Pitching

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was humbled to […]

Blogs

STARTUPS: BEFORE YOU PITCH

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Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

Blogs

Customer Experience = Your Brand

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Customer Experience = Your Brand Happy 2018 Everyone. As we enter a New Year, how many of you went to an event or the event to usher in the New Year? Where did you go and what was your experience? I had the opportunity to try out Sankara in Westlands. Now, I have never been […]

Blogs

Market Segmentation: Does One Size Fit All

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Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most businesses could be having is how to segment the market to improve and increase sales. So, What is Market Segmentation? It’s the division of a market into distinct groups of buyers that require different products […]