Market Segmentation: Does One Size Fit All

Posted Leave a commentPosted in Blogs, Business, Data, Segementation

Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most businesses could be having is how to segment the market to improve and increase sales. So, What is Market Segmentation? It’s the division of a market into distinct groups of buyers that require different products […]

Market Segmentation – Tool and Techniques

Posted Leave a commentPosted in Blogs, Brand, Business, Marketing, Segementation, Strategies

Tools and Techniques Used in Market Segmentation Business Marketing Segmentation Segmentation of your markets or customers as a company is very important because, without it, youwill be marketing to a larger segment of the market than you need plus there is never a ‘one size fitsall’ marketing strategy. Segmentation is mainly a way of arranging […]

Uncertain Times: Strategies For Businesses

Posted Leave a commentPosted in Blogs, Brand, Digital Advertising, Digital Marketing, Strategies

MARKETING IN UNCERTAIN TIMES: STRATEGIES FOR COMPANIES AND ENTREPRENEURS ALIKE Uncertainty produces anxiety and anxiety breeds resistance. Therefore, the higher the level of uncertainty, the more likely the resistance blocks any type of transformational effort. There are various reasons that can cause uncertain times in an economy, from war economic crisis to technological disruption as […]