Kenyan SMEs and Social Media Ads

Posted Leave a commentPosted in Adwords, Blogs, Brand, Digital Advertising, Facebook Ads, Social Ads, Social Media, Social Media Marketing

SOCIAL MEDIA ADVERTISING: It is no secret that digital advertising has become an essential part of most marketing campaigns. Statistics show that at the forefront of digital advertising in Kenya are social media ads. According to a Dotsavvy statistical report done, the leading social media platform in Kenya is Facebook with approximately 5 million users. […]

Faded Fall

Customer Service Week: Appreciate The Customer

Posted Leave a commentPosted in Blogs, Brand, customer Service, Social Media

Customer Service Week: Appreciate The Customer Unless you’ve been under a rock, two things happened to the French Grocery Retailer – Carrefour in the last 7 days. In one corner, they will be moving into TRM Mall occupying Nakumatt’s spot, and on the other corner, what hit the Twittersphere was an incident at The Hub […]

Customer Acquisition and Retention

Posted Leave a commentPosted in Blogs, Brand, customer Service, Digital Marketing

The Customer Experience If there’s one book that cracked and firmed me up at the same time is [bctt tweet=”Kevin Hart’s ‘I can’t make this up’” username=”mybizmarketer”] It’s a gel of humour and serious inspiration. In one chapter he points out the difficulty of achieving success and that, what’s more, difficult is succeeding consistently or better […]