Posted Leave a commentPosted in Blogs, Business, Startups, Strategies, Technology, Uncategorized

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

Market Segmentation – Tool and Techniques

Posted Leave a commentPosted in Blogs, Brand, Business, Marketing, Segementation, Strategies

Tools and Techniques Used in Market Segmentation Segmentation of your markets or customers as a company is very important because, without it, you will be marketing to a larger segment of the market than you need plus there is never a ‘one size fits all’ marketing strategy. Segmentation is mainly a way of arranging customers […]

Uncertain Times: Strategies For Businesses

Posted Leave a commentPosted in Blogs, Brand, Digital Advertising, Digital Marketing, Strategies

MARKETING IN UNCERTAIN TIMES: STRATEGIES FOR COMPANIES AND ENTREPRENEURS ALIKE Uncertainty produces anxiety and anxiety breeds resistance. Therefore, the higher the level of uncertainty, the more likely the resistance blocks any type of transformational effort. There are various reasons that can cause uncertain times in an economy, from war economic crisis to technological disruption as […]