Startups Community in Kenya
The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation Charlotte Kemp about the startup community
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Digital Marketing for SME’s
Think about when you hatched a business idea, put together a business plan, raised capital and finally launched the business.
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Can You Find Me? Maximizing The Power of SEO
You have heard it said repeatedly of the rapid changes that are taking place in Digital Marketing as a result
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Social Media for Business 101
The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a
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Role of analytics in Marketing
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore A Forbes
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Lead Generation for SME’s or Startups
Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the
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SME’s Struggles With Digital Marketing Advertising Discipline
Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest
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Artificial Intelligence in Marketing
Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence Innovations
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How Professional Services Firms Can Leverage Digital Marketing To Grow Their Client Base
“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our
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Customer experience: The new marketing
Educating your customers on the benefits of your products and services has long been the definition of marketing, but in
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CUSTOMER SEGMENTATION IN THE DIGITAL AGE
CUSTOMER SEGMENTATION IN THE DIGITAL AGE   Customer Segmentation refers to the process or practice of dividing customers into groups
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DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate
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DIGITAL MARKETING: THE DAWN OF A NEW ERA
DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted,
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