In Africa, the penetration of smartphone leads to an increased number of people accessing the web.
Kenyans are consuming more digital content on a daily basis on their mobile phones, far more than laptops, or desktop computers at work. The business world though is yet recognized this, in their marketing strategies, and they need to adapt fast as soon possible to guarantee continued success.
SME’s your audience, are all on mobile phones today!
Digital marketing is infinitely more affordable than traditional offline marketing.
An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. The message self-life is longer than that of traditional marketing one.
Benefits of conducting your marketing digitally are the ease with which results can be tracked, monitored and collect data.
Including conducting customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Other great benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
Online video content
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Social media Advertising
Social media Analytics
Mobile marketing (SMS, MMS, etc.)
Digital Ads – most platforms, through 3rd parties
With that said, it easier said than done, not because of it difficult but the vast direction one can go with Digital Marketing and it can be time-consuming. In addition to deciding what channels are best suited for a business.
A Business owner/ SME can take this on little by little, however, it takes the time to learn the particulars and prepare yourself. You could shorten the time to executing your digital marketing by hiring a professional or an agency thus exchanging time for money. This also means get to revenue faster.