Marketing to Women

Market Segmentation:

“The Importance of Getting To Know Your Customers.

[Via: BLUE-Powered by Cox Business]

“The study also finds that women purchase bigger data packages than men. About half of female respondents said that they spend over Shs 1,000 to buy mobile data plan while only a third of the male respondents are doing so. Men spend between Sh200 and Sh1000 per month in their mobile data plan.”

Ref: https://www.standardmedia.co.ke/business/article/2001252330/kenyan-women-use-internet-more-than-men