LATEST NEWS


Startups Community in Kenya
The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation Charlotte Kemp about the startup community

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Digital Marketing for SME’s
Think about when you hatched a business idea, put together a business plan, raised capital and finally launched the business.

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Social Media for Business 101
The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a

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Lead Generation for SME’s or Startups
Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the

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Artificial Intelligence in Marketing
Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence Innovations

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CUSTOMER SEGMENTATION IN THE DIGITAL AGE
CUSTOMER SEGMENTATION IN THE DIGITAL AGE   Customer Segmentation refers to the process or practice of dividing customers into groups

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DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate

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DIGITAL MARKETING: THE DAWN OF A NEW ERA
DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted,

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MBM Founder and CEO on NTV 26.02.19
Creating a Brand Identity for Your Business

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What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18
Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you

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What Is Digital Marketing?
What is Digital Marketing?

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Test, Measure and Repeat
Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can

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Marketing New Products Think Colour
How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue

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