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Pitching
Startups: Before The Grand Pitch
Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi

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Effective Sales Process
The Data Behind What Makes an Effective Sales Process ++ Click Image to Enlarge ++ Source: The Data Behind What

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Customer Experience = Your Brand
Customer Experience = Your Brand Happy 2018 Everyone. As we enter a New Year, how many of you went to

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Market Segmentation: Does One Size Fit All
Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most

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Market Segmentation – Tool and Techniques
Tools and Techniques Used in Market Segmentation Segmentation of your markets or customers as a company is very important because,

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What Happens in an Internet Minute in 2017?
What Happens in an Internet Minute Courtesy of: Visual Capitalist

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