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SME’s Struggles with Digital Marketing – Advertising Discipline!
Digital Marketing Today Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up

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HOW PROFESSIONAL SERVICES FIRMS CAN LEVERAGE DIGITAL MARKETING TO GROW THEIR CLIENT BASE
“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our

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CUSTOMER EXPERIENCE: The New Marketing
Educating Your Customers Educating your customers on the benefits of your products and services has long been the definition of

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CUSTOMER SEGMENTATION IN THE DIGITAL AGE
CUSTOMER SEGMENTATION IN THE DIGITAL AGE   Customer Segmentation refers to the process or practice of dividing customers into groups

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DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate

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DIGITAL MARKETING: THE DAWN OF A NEW ERA
DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted,

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What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18
Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you

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What Is Digital Marketing?
What is Digital Marketing?

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Test, Measure and Repeat
Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can

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Marketing New Products Think Colour
How do Colors Influence People? Red – Creates a sense of urgency, which is good for clearance sales. … Blue

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12 Social Media Strategies for Marketing to Women
Marketing to Women

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Pitching
Startups: Before The Grand Pitch
Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi

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Effective Sales Process
The Data Behind What Makes an Effective Sales Process ++ Click Image to Enlarge ++ Source: The Data Behind What

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