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Test, Measure and Repeat

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Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—can claim to know it all.

That’s why it is crucial that you measure everything you do on Facebook and Twitter. When you measure, you can see what is working and what is not working, and you can shape your future efforts accordingly.

The advice

Facebook equips you with basic analytics tracking tools. But once you start to delve deeper into your social media marketing, you will find that you need a more robust measurement platform. We recommend the Involver Audience Management Platform.

With the Audience Management Platform, you can:

• Track your efforts in real-time, allowing you stay on top of response management
• Monitor all of your social media efforts—Facebook, Twitter, blogs
• Easily manage workflow to be sure that task assignment and auditing are streamlined


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