The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation Charlotte Kemp about the startup community in Kenya. About Charlotte Kemp Charlotte is a futurist keynote speaker addressing issues of how we will live in the future, and how our innovation and resourcefulness will be our greatest strengths.
Think about when you hatched a business idea, put together a business plan, raised capital and finally launched the business. It would be accurate to say that your focus at that point was to get your first set of Clients through your door and subsequently grow your business. You may have probably printed out flyers, […]
You have heard it said repeatedly of the rapid changes that are taking place in Digital Marketing as a result of the advancement in technology. This is especially affecting the way in which businesses operate. Any business that has no presence online in this day and age is losing out. Take a moment and think […]
The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that […]
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore A Forbes article highlights that according to a survey of 300 small to mid-size businesses conducted by BIA/Kelsey, 40% of small to midsize businesses (SMBs) are planning on increasing their digital spending budgets within the year. SMBs […]
Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.” Technology has completely changed the businesses to acquire customers. The buying process has changed from finding customers through traditional mass advertising, to relationship building. Marketers are now forced to […]
Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums up the pace of change right now. Digital marketing […]
Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence Innovations have significantly increased, thus affecting how business is done across all sectors.
“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.” (James Comey) It is indeed evident that digital technology is transforming industry after […]
Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access to reliable information through the internet, this definition is fast evolving. Word-of-mouth is still and probably always will be the most powerful marketing tool, especially with the outlets that social […]