Social Media for Business 101

Posted Leave a commentPosted in Marketing, Social Media, Social Media Marketing, Strategies

The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that […]

Lead Generation for SME’s or Startups

Posted Leave a commentPosted in Marketing

Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.” Technology has completely changed the businesses to acquire customers. The buying process has changed from finding customers through traditional mass advertising, to relationship building. Marketers are now forced to […]

How Professional Services Firms Can Leverage Digital Marketing To Grow Their Client Base

Posted Leave a commentPosted in Marketing

“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.” (James Comey) It is indeed evident that digital technology is transforming industry after […]