How Professional Services Firms Can Leverage Digital Marketing To Grow Their Client Base.

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing

“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.” (James Comey) Digital Technology Today It is indeed evident that digital technology is […]

Customer Segmentation in the Digital Age

Posted Leave a commentPosted in Segmentation, Strategies

CUSTOMER SEGMENTATION IN THE DIGITAL AGE Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately.   Segmentation allows businesses to better tailor their marketing to various […]