How Professional Services Firms Can Leverage Digital Marketing To Grow Their Client Base.

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing

“Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.” (James Comey) Digital Technology Today It is indeed evident that digital technology is […]

Digital Marketing: The Dawn of a New Era

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing, Social Media Marketing, Technology

Digital Marketing: The Dawn of a New Era Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]

Startups: Pitching Preparations to Investors

Posted Leave a commentPosted in Blog, Blogs, Business, Startups, Strategies, Technology, Uncategorized

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

STARTUPS: BEFORE YOU PITCH

Posted Leave a commentPosted in Blogs, Business, Startups, Strategies, Technology, Uncategorized

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was […]

Market Segmentation: Does One Size Fit All

Posted Leave a commentPosted in Blogs, Business, Data, Segementation

Market Segmentation: Does One Size Fit All With the changing players in the supermarket industry in Kenya, the conversation most businesses could be having is how to segment the market to improve and increase sales. So, What is Market Segmentation? It’s the division of a market into distinct groups of buyers that require different products […]

Market Segmentation – Tool and Techniques

Posted Leave a commentPosted in Blogs, Brand, Business, Marketing, Segementation, Strategies

Tools and Techniques Used in Market Segmentation Segmentation of your markets or customers as a company is very important because, without it, you will be marketing to a larger segment of the market than you need plus there is never a ‘one size fits all’ marketing strategy. Segmentation is mainly a way of arranging customers […]