DIGITAL MARKETING: THE DAWN OF A NEW ERA

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing, Social Media Marketing, Technology

DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]

Uncertain Times: Strategies For Businesses

Posted Leave a commentPosted in Blogs, Brand, Digital Advertising, Digital Marketing, Strategies

MARKETING IN UNCERTAIN TIMES: STRATEGIES FOR COMPANIES AND ENTREPRENEURS ALIKE Uncertainty produces anxiety and anxiety breeds resistance. Therefore, the higher the level of uncertainty, the more likely the resistance blocks any type of transformational effort. There are various reasons that can cause uncertain times in an economy, from war economic crisis to technological disruption as […]

Kenyan SMEs and Social Media Ads

Posted Leave a commentPosted in Adwords, Blogs, Brand, Digital Advertising, Facebook Ads, Social Ads, Social Media, Social Media Marketing

SOCIAL MEDIA ADVERTISING: It is no secret that digital advertising has become an essential part of most marketing campaigns. Statistics show that at the forefront of digital advertising in Kenya are social media ads. According to a Dotsavvy statistical report done, the leading social media platform in Kenya is Facebook with approximately 5 million users. […]