DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING

Posted Leave a commentPosted in Digital Marketing, Marketing

DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate as individuals and as businesses. Life has become so “digitized” that there is a generation that has grown up in an entirely digital world- one that does not remember life without computers, smartphones and the […]

DIGITAL MARKETING: THE DAWN OF A NEW ERA

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing, Social Media Marketing, Technology

DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]

Uncertain Times: Strategies For Businesses

Posted Leave a commentPosted in Blogs, Brand, Digital Advertising, Digital Marketing, Strategies

MARKETING IN UNCERTAIN TIMES: STRATEGIES FOR COMPANIES AND ENTREPRENEURS ALIKE Uncertainty produces anxiety and anxiety breeds resistance. Therefore, the higher the level of uncertainty, the more likely the resistance blocks any type of transformational effort. There are various reasons that can cause uncertain times in an economy, from war economic crisis to technological disruption as […]

Customer Acquisition and Retention

Posted Leave a commentPosted in Blogs, Brand, customer Service, Digital Marketing

The Customer Experience If there’s one book that cracked and firmed me up at the same time is [bctt tweet=”Kevin Hart’s ‘I can’t make this up’” username=”mybizmarketer”] It’s a gel of humour and serious inspiration. In one chapter he points out the difficulty of achieving success and that, what’s more, difficult is succeeding consistently or better […]