Social Media for Business 101

Posted Leave a commentPosted in Marketing, Social Media, Social Media Marketing, Strategies

The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that […]

DIGITAL MARKETING: THE DAWN OF A NEW ERA

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing, Social Media Marketing, Technology

DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]

Kenyan SMEs and Social Media Ads

Posted Leave a commentPosted in Adwords, Blogs, Brand, Digital Advertising, Facebook Ads, Social Ads, Social Media, Social Media Marketing

SOCIAL MEDIA ADVERTISING: It is no secret that digital advertising has become an essential part of most marketing campaigns. Statistics show that at the forefront of digital advertising in Kenya are social media ads. According to a Dotsavvy statistical report done, the leading social media platform in Kenya is Facebook with approximately 5 million users. […]