Startups Community in Kenya
The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation Charlotte Kemp about the startup communityRead more.
Digital Marketing for SME’s
Think about when you hatched a business idea, put together a business plan, raised capital and finally launched the business.Read more.
Social Media for Business 101
The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with aRead more.
Lead Generation for SME’s or Startups
Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for theRead more.
Artificial Intelligence in Marketing
Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence InnovationsRead more.
CUSTOMER SEGMENTATION IN THE DIGITAL AGE
CUSTOMER SEGMENTATION IN THE DIGITAL AGE Customer Segmentation refers to the process or practice of dividing customers into groupsRead more.
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicateRead more.
DIGITAL MARKETING: THE DAWN OF A NEW ERA
DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted,Read more.
What the speakers are saying at the UNCTAD conference for Africa E-commerce. Live Blog from UN 10.12.18
Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before youRead more.
Test, Measure and Repeat
Social media is becoming a major marketing vehicle for SME’s and it is constantly evolving, so no one—not even us—canRead more.
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