The Future is bright for African Entrepreneurs Our Founder Eunice Nyandat had a conversation Charlotte Kemp about the startup community in Kenya. About Charlotte Kemp Charlotte is a futurist keynote speaker addressing issues of how we will live in the future, and how our innovation and resourcefulness will be our greatest strengths.
Think about when you hatched a business idea, put together a business plan, raised capital and finally launched the business. It would be accurate to say that your focus at that point was to get your first set of Clients through your door and subsequently grow your business. You may have probably printed out flyers, […]
The Business Network International (BNI) found that 75 per cent of business owners are put off from engaging with a small business because of its lack of social media presence, its importance is undeniable. Its success requires an intricate balance between human and business elements. Here are a few Social Media Do’s and Don’ts that […]
Marketo.com defines lead generation as “The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.” Technology has completely changed the businesses to acquire customers. The buying process has changed from finding customers through traditional mass advertising, to relationship building. Marketers are now forced to […]
Technology is advancing at an extremely high speed with the current decade being a period during which Artificial Intelligence Innovations have significantly increased, thus affecting how business is done across all sectors.
CUSTOMER SEGMENTATION IN THE DIGITAL AGE Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately. Segmentation allows businesses to better tailor their marketing to various […]
DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate as individuals and as businesses. Life has become so “digitized” that there is a generation that has grown up in an entirely digital world- one that does not remember life without computers, smartphones and the […]
DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]
Creating a Brand Identity for Your Business
Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for action are important. Good […]