CUSTOMER SEGMENTATION IN THE DIGITAL AGE

Posted Leave a commentPosted in Segmentation, Strategies

CUSTOMER SEGMENTATION IN THE DIGITAL AGE   Customer Segmentation refers to the process or practice of dividing customers into groups based on common characteristics such as age, gender, interests and spending habits, in order to enable companies to market to each group effectively and appropriately. Segmentation allows businesses to better tailor their marketing to various […]

DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING

Posted Leave a commentPosted in Digital Marketing, Marketing

DISCOVERING AND HARNESSING THE POWER OF DIGITAL MARKETING Living in the digital age has dramatically affected the way we communicate as individuals and as businesses. Life has become so “digitized” that there is a generation that has grown up in an entirely digital world- one that does not remember life without computers, smartphones and the […]

DIGITAL MARKETING: THE DAWN OF A NEW ERA

Posted Leave a commentPosted in Business, Digital Advertising, Digital Marketing, Marketing, Social Media Marketing, Technology

DIGITAL MARKETING: THE DAWN OF A NEW ERA Digital marketing has been described as an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. It takes place via one or more forms of electronic media and differs from […]

What the speakers are saying at the UNCTAD conference for Africa E-commerce.  Live Blog from UN 10.12.18

Posted Leave a commentPosted in Blogs, Marketing

Dylan Piatti Industry Chief of Staff, & Chairman: E-commerce Forum Africa Deloitte Africa & Ecommerce Forum Africa Get ubered before you get Kodak-ed! (LOL) Happy there were bigger lines for the private sector in registration George Njenga SBS Dean Strathmore University Discussions and conferences are all good – however, we need action…centres for action are important. Good […]

Pitching

Startups: Before The Grand Pitch

Posted Leave a commentPosted in Blogs

Pitching competitions for startups have become quite frequent these days with investors hungry for brilliant and prolific ideas. In Nairobi alone, every other month pitch deck competitions are held and it is fascinating how techie these ideas/solutions are. Recently, Jan 2018, I attended the GoGettaz competition championed by a man I admire greatly and was humbled to […]